Business Principles

In business, if you don’t know the basics, you could well find out the hard way. This course will give you the edge in a very competitive environment.      

Why are we here? Profit of course!

SB1 The meaning of life, in a commercial sense

• Does ‘survival of the fittest’ say it all?
• Do good guys ever come first?
• Does growing bigger mean growing weaker?
• Should we stick to what we are good at?
• Is there too much change, for the sake of it?
• Why do so many new businesses fail?
• Are people really becoming obsolete?
• What should our business philosophy be?

SB2 Be different, or better, or both

• Do gimmicks work?
• How important is a strong identity?
• Should a business reinvent itself from time to time?
• How can we ‘see ourselves as others see us’?
• What can we learn from our competitors?
• How can we make best use of feedback?
• What type of market research offers the best value?

SB3 What to do when the going gets tough

• Are all difficulties avoidable?
• How can we recognise the warning signs?
• How can we avoid over-reaction?
• When should I communicate bad news?
• Is it better to act quickly or ride the storm?
• Is it a useful time to reassess?
• How can we come through it even stronger?

We run interactive and fun training sessions to cover the multitude of skills needed for staff to be effective in a busy working environment:  Each ‘pack’ contains three modules, but you can swap these to suit your needs.
For complete flexibility, either choose a complete pack, or design your own half-day sessions.

Other courses

• Sales pack (Don't forget your brain sells!)
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• Service pack (Better, faster and with feeling!)
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• People pack  (Man-management demystified!)
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• Management pack  (It’s up to you because it’s down to you!)
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• Presentation pack (What a performance!)
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• Team building pack (Force team ahead!)
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• Organisational pack (Getting rid of unproductive fuss!)
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• Advocacy Skills workshop
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